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There are numerous reasons for integrating video technology
into your business development strategies. Some of these
reasons are listed below.
Convenience:
Prospects are able to watch your video at their own
pace, wherever and whenever they want. Video, therefore
never infringes on a prospects time.
Image:
Using video helps your business project a progressive
image.
Standardization:
Video presents standardized information for every viewer,
every time.
Uniqueness:
With video, you can expect close to 100% viewership.
Market studies show that nearly everyone given a videotape
will play it in its entirety - out of curiosity, if
nothing else.
Reduce Travel Costs:
For companies doing business overseas, out of town,
or even across town, video is a cost-effective way to
communicate with and demonstrate products to prospective
customers.
Retention:
People remember:
- 20% of what they see
- 45% of what they see and hear
- 75% of what they see, hear, and do
Video will show your product or service in action.
A professionally produced video will engage and hold
the viewer's attention better than any other medium.
Using video to promote your products or services will
give your company a competitive edge.
Video brings the viewer right inside your facility to
see the entire production process, including the quality
of materials and workmanship that goes into your company's
products. While you may not be able to get every prospect
to come and see your facility, with video you can!
A professionally produced video is always designed
to complement your existing website and printed materials.
Today's "visually literate" society gets
most of its information from televison and the Internet:
Marketers are now realizing that video is the medium
of choice and streaming video over the Internet is the
preferred distribution method.
Video saves time because your message is presented
faster. A Wharton School of Business study showed that
video speeds up buying decisions by 72%.
With video, you have complete control of your message.
Viewers are presented just the information you want,
in the exact order you want.
Video never has a bad day. A sales person can't always
be at their best, but with a professionally produced
video, your sales points are presented with the same
professionalism and enthusiasm every time.
For a FREE one-hour strategy session, .
See why companies who compare quality and service trust
Artistic Video Productions to assist in the production
of their sales, marketing, and training materials.
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